By 2050, there could be a whopping 10 billion of us on the planet. Meaning we’ll need to double the amount of food we’re growing now, plus 70% more protein to keep everyone fed. But since our current food production methods are already pushing the planet to its limits, we’ve got to get creative and find fresh ways to keep our bellies full. Enter, LOVEBUGG.
We created a brand world for LOVEBUGG to champion their meat alternative food – the humble cricket. Cricket’s are nature’s superfood – packed with protein, rich in vitamins, low in fat, and kinder to the Earth.
A vibrant green lead brand colour feels confident, not to shy away from the fact we’re promoting people to eat bugs.
