The Hideaways are a collection of handcrafted cabins nestled in the rolling Devon countryside. They offer space to breathe, time to reconnect and a place to live slow.
Callum, owner of The Hideaways, approached us with a truly unique project. After re-discovering a hidden corner on his family farm. A dense ancient oak forest, next to a wild, open meadow, and with gentle brooks meandering through the land – he knew immediately that it was the start of something special. He imagined cabins thoughtfully placed to highlight these different relationships with the natural world.
It soon became a reality – Callum built a range of unique cabins himself, with sustainable building practices, re-use of buildings & materials, and special collaboration with local craftspeople.
We helped to build the overarching brand, and define the concept at the very heart – A place to live slow.
This vision isn’t an escape from responsibility, but an idea of sanctuary where guests can temporarily step away from the digital noise, to reconnect with themselves and what matters most.
We crafted a complete brand world for The Hideaways, from the strategic positioning right through to the welcome materials for every guest. The brand strikes a feeling of refined, contemporary-calm. It speaks to a design-conscious target audience, who seek an escape from their busy lives. It celebrates nature and slow, simple living, but ensures this is not only for outdoor activities. It’s a brand that represents high quality in every way, and unique experiences that allow us to reset.
Bespoke and refined typography adds a feel of quality and craft to the brand. It has a hint of tradition, but pairs with a contemporary look and feel to create a balanced brand that aligns to the purpose message. A subtle but key change in typography style in ‘Hide/aways’ plays on the word pairing and emphasises the escape of ‘aways’, whilst making the logo unique and ownable. The brand uses a mixture of serif and sans serif typography to emphasise messaging, but remain calm and in-harmony to other brand elements. It’s warm, welcoming and refined.
Brand colours are carefully selected to work together as a unified palette. Charcoal and Linen tones have strong contrast but avoid the harshness of black and white, whilst a pale Artichoke green and light Smoke weaves in colour across brand application. The colours feel calm and emphasise the slow living message and escape of the stay.
A perfectly crafted bird monogram works as a quick brand signifier. It’s not only useful for small spaces, but it adds an emotive & visual element to the brand – representing a bird who’s hidden away and warm.
