Everyday Bar is a wellness snack brand created to turn supplements into something people actually look forward to. We developed the brand identity and packaging to help solve a common challenge: while consumers care deeply about their health, many struggle to stay consistent with pills, powders and routines that feel inconvenient or joyless.
We positioned the brand around a simple, memorable proposition: Snack your supplements. This idea reframed supplementation from obligation into enjoyment, giving Everyday Bar a clear point of difference within both the wellness and snack categories.
The identity system was built around a clean, modern wordmark featuring an integrated sunrise motif – symbolising routine, consistency and the power of everyday habits. We paired this with a warm, optimistic tone of voice and messaging such as Your daily health ritual to create a brand people could believe in and buy into.
For packaging, we created a bold system that balances stripped-back typography with expressive illustration. We partnered with illustrator Mary Maka, who created a series of playful, flavour-led worlds unique to each variant. We also designed the subscription box experience, including a custom opening message reveal that adds delight to every delivery.
