Fostering Barnsley wanted to encourage more people to discover the magic of fostering – the everyday moments, memories and experiences that come with giving a young person a loving, supportive home.
Our campaign was built around a simple, relatable thought: what’s the catch?
We’re all used to terms and conditions, small print and hidden catches. Except with fostering, the ‘catch’ is just what you’d hope for – love, happiness, giving someone a chance and making memories along the way.
We brought this idea to life by making the hidden catch not so hidden. Lines like ‘May require heavy lifting’, ‘May result in superpowers’ and ‘May contain fairytales’ are big, bold and designed to make you look twice. Paired with warm, honest photography, their meaning becomes something much more human.
The campaign feels humble and reflective of everyday life. Together with the consistent ‘Discover the magic of fostering’ line, it creates a flexible system that can celebrate all the different experiences that come with caring for a young person.
By turning the idea of a ‘catch’ into something positive, we created a campaign that feels playful, emotional and genuine – showing that the magic of fostering can be found in the simplest of moments.
Fostering Barnsley wanted to encourage more people to discover the magic of fostering – the everyday moments, memories and experiences that come with giving a young person a loving, supportive home.
Our campaign was built around a simple, relatable thought: what’s the catch?
We’re all used to terms and conditions, small print and hidden catches. Except with fostering, the ‘catch’ is just what you’d hope for – love, happiness, giving someone a chance and making memories along the way.
We brought this idea to life by making the hidden catch not so hidden. Lines like ‘May require heavy lifting’, ‘May result in superpowers’ and ‘May contain fairytales’ are big, bold and designed to make you look twice. Paired with warm, honest photography, their meaning becomes something much more human.
The campaign feels humble and reflective of everyday life. Together with the consistent ‘Discover the magic of fostering’ line, it creates a flexible system that can celebrate all the different experiences that come with caring for a young person.
By turning the idea of a ‘catch’ into something positive, we created a campaign that feels playful, emotional and genuine – showing that the magic of fostering can be found in the simplest of moments.
