We worked closely with Harry King TV to bring to life their latest unscripted promo – Curiosity.
Curiosity is a show like no other – think Antiques Roadshow, but with a lot more WTF. Fronted by antiques expert Raj Bisram and comedian Henning Wehn, Curiosity is an emporium that buys and sells outlandish collectibles, uncovers remarkable stories, and tells true value of artefacts from the world over – weird, meet wonderful.
We created the overarching Curiosity brand, and key sequences for the launch promo – helping to perfectly position the show in the market and get commissioners on-board.
The brand combined strategic positioning pillars such as: a feeling of intrigue and wonder, history that’s actually interesting, a love of tongue-in-cheek, and a great dollop of nostalgia. Mixed with references of old circus posters, shop sign typography, furniture maker crests and letterpress. All of this emphasises Curiosity’s focus on interesting objects from times gone by, and gives audiences a hint to the nature and context of the show.
The Curiosity logo features big, chunky typography with intriguing flares and quirks. The logo transforms to switch the ‘s’ with a ‘?’ symbol – emphasising ‘the unknown’ artefacts featured, and makes viewers excited for what’s in store. Just enough to remain legible as a word when used static, but really make the brand ownable and memorable to boost the presence of the show.
Purple is the lead brand colour, with supportive pink tones. This matches the focus on the weird and wonderful, and adds a level of contemporary energy to make Curiosity unique and engaging for modern viewers.
Big thanks to a super talented team!
Producer: David Meadows
Director: Phil Hawkins
Presenters: Raj Bisram & Henning Wehn
2nd Camera: Oliver Scott
1st Assistant Camera: Oliver Baker
2nd Assistant Camera: Taylor Segar Green
Sound: James Kenning
Exec Producer: Nicholas Sercombe
Exec Producer: Mark Turner
PR: Holly Miller