Everyday Bar is a wellness snack brand reimagining supplements as something people genuinely want to consume every day. Built around the idea that wellness should feel simple and enjoyable, Everyday Bar transforms pills and powders into a functional snack designed to support gut health, skin health and daily energy.
The brand focuses on a simple proposition: Snack your supplements. This framing turned supplementation from obligation into enjoyment.
We developed an identity that centres on a clean wordmark featuring an integrated sunrise motif – a symbol of routine, consistency and the power of everyday habits.
We also developed a bold packaging system that balances minimal typography with expressive flavour-led illustrations. To bring personality and standout to the range, we partnered with illustrator Mary Maka, who created a series of playful, intricate worlds unique to each variant.
As a subscription-first product, we also designed the delivery box experience.
The result is a fresh, modern wellness brand that makes healthy habits easier and far more enjoyable to maintain.
Everyday Bar is a wellness snack brand created to turn supplements into something people actually look forward to. We developed the brand identity and packaging to help solve a common challenge: while consumers care deeply about their health, many struggle to stay consistent with pills, powders and routines that feel inconvenient or joyless.
We positioned the brand around a simple, memorable proposition: Snack your supplements. This idea reframed supplementation from obligation into enjoyment, giving Everyday Bar a clear point of difference within both the wellness and snack categories.
The identity system was built around a clean, modern wordmark featuring an integrated sunrise motif – symbolising routine, consistency and the power of everyday habits. We paired this with a warm, optimistic tone of voice and messaging such as Your daily health ritual to create a brand people could believe in and buy into.
For packaging, we created a bold system that balances stripped-back typography with expressive illustration. We partnered with illustrator Mary Maka, who created a series of playful, flavour-led worlds unique to each variant. We also designed the subscription box experience, including a custom opening message reveal that adds delight to every delivery.
