Honest Bean Co. offer heavenly roasted fava beans, grown locally with love. Recognising a gap in the market with the air miles imported chickpeas rack up, founders Adam & Zoe made it their mission to find a sustainable solution with British roots. Roll over chickpeas, the bean is back!
We were tasked with updating the existing brand and packaging, working closely with Honest Bean Co. to bring the brand to life with a playful approach. We created wobbly, imperfect illustrations across a range of colourful, contrasting packs – reflecting the brands spirited personality and diverse flavours on offer.
With 6 flavours, including two new flavours in 15g, 40g and 120g pack sizes, we helped to launch Honest Bean’s core range in major retailers such as Co-op, Holland & Barrett and Ocado.