Kork is rethinking how we enjoy wine – offering high-quality wine in a can instead of a bottle. Built on the belief that grapes are simple and drinking them should be too, Kork delivers a more accessible, convenient, and environmentally conscious way to enjoy wine.
The wine industry is often perceived as complex, traditional, and at times intimidating – filled with jargon and unspoken rules that can alienate modern drinkers. At the same time, there is growing demand for more sustainable packaging and more casual, flexible ways to consume wine.
There was an opportunity to challenge convention: to strip away the snobbery and create a brand that feels open, honest, and relevant to a new generation of wine drinkers – while also highlighting the environmental benefits of aluminium cans, from lower production impact to more efficient transportation.
We created a brand that embraces simplicity in every sense. The identity is minimal and confident, reflecting the straightforward nature of the product itself – no unnecessary complexity, just good wine made easy.
The tone of voice is clear and direct, with an honest, no-nonsense attitude that cuts through traditional wine language. This positions Kork as approachable and refreshing, appealing to modern consumers who value authenticity over tradition.
Visually, the stripped-back design allows the product to stand out, reinforcing the idea that great wine doesn’t need to be overcomplicated. Together, the brand signals a shift in the category – making wine more accessible, more sustainable, and more in tune with how people want to drink today.
Grapes are simple, and Kork believe drinking them should be too. Kork are re-thinking how we enjoy wine, by offering the good stuff in a can rather than a bottle. It’s wine made easy, but also does some good for our environment. Aluminium cans avoid the more energy intensive production involved in glass bottles, they’re also much lighter so less impactful to transport, and they require much less ocean and oxygen depletion in their production.
We created a look which connects to the modern wine lover and leaves the snobbery behind. A beautifully simple product, emphasised by a minimalistic brand with an honest, no BS voice. Kork are revolutionising the world of wine.
