Motherhave Redefining motherhood.

MotherHave offers postpartum and early motherhood essentials designed specifically for mums – providing thoughtful support at every stage of the journey. We partnered with the brand to bring it to life from the ground up, covering naming, messaging, identity, and core product packaging.

The motherhood category is crowded, often dominated by brands that focus primarily on the baby, leaving mums feeling overlooked or idealised. Many existing brands lean into either overly clinical language or unrealistic portrayals of motherhood – creating a disconnect with real experiences.

There was an opportunity to build a brand that puts mums first: one that feels honest, inclusive, and empowering. The challenge was to create something that earns trust while standing out – positioning MotherHave as a modern, culturally aware challenger in a saturated market.

We built the brand around a bold and purposeful message: “Redefining Motherhood.” This positions MotherHave as a voice for real mums – celebrating the full, unfiltered experience while challenging outdated expectations.

The identity is designed to feel vibrant, contemporary, and inclusive. Core packaging features expressive floral shapes, symbolising new life and growth, while bringing energy and distinctiveness to the shelf. These elements create a visual language that feels both nurturing and confident.

Across naming, messaging, and design, the brand champions and empowers mums – creating a supportive, relatable world that reflects the realities of motherhood while offering products that genuinely meet their needs.