Neighbourhood Home to create.

Neighbourhood is a new creative workspace in the heart of Leeds, built exclusively for creative professionals – from designers and illustrators to writers, developers, and photographers. Designed as a space without corporate formality, it brings together a community of like-minded talent under one roof. We partnered with Neighbourhood to shape the brand from the ground up, including naming, strategy, messaging, and full visual identity.

Many co-working spaces cater to a broad audience, often resulting in environments that feel generic or overly corporate. For creatives, this can lack the sense of belonging, inspiration, and community they seek.

There was an opportunity to create a workspace brand that speaks directly – and only – to creative people. The challenge was to build something with a strong point of view: a brand that feels culturally relevant, creatively driven, and rooted in community, while clearly differentiating itself from traditional office spaces.

We built the brand around a clear and compelling purpose: “Home to create.” This message captures Neighbourhood’s unique offering – not just a workspace, but a dedicated environment where creative people can feel at home, collaborate, and thrive.

The name Neighbourhood itself reflects this sense of community, belonging, and shared energy. Visually, we extended this idea through a bespoke illustration system inspired by a “community of the park,” referencing the workspace’s location within Aire Park. This creates a playful, living ecosystem of characters and elements that mirror the diversity and vibrancy of its members.

Across messaging and visual language, the brand is expressive, confident, and culturally tuned-in – designed to attract creatives and foster a strong sense of identity and connection. The result is a cohesive brand world that positions Neighbourhood as more than just a place to work, but a true home for creative communities.