Subi gives real estate agents their time back by simplifying transactions through smart, seamless automation. It’s an app designed to support growing portfolios and prevent the little (and not-so-little) headaches that pop up during listings and sales.
We partnered with Subi to bring the brand to life from the ground up. Our core message – ‘No more real estate headaches‘ – captures exactly what Subi stands for: making the day-to-day feel lighter and easier. When agents have too much on their plate, Subi does the dishes.
The brand is vibrant, confident, and packed with personality – a refreshing shift away from the corporate, predictable feel of the US real estate space. A bold, heavy sans-serif gives the identity impact while staying approachable, with chunky forms and rounded details that add warmth. The colour palette is bright and energetic, helping Subi stand out from competitors while feeling contemporary and friendly.
Imagery centres around agents in their element – at properties, on-site, using Subi – keeping the brand grounded in the industry while still feeling human and relatable.
And then there’s Howie, the Subi mascot. This little character brings an extra layer of charm and approachability to the brand. Used thoughtfully throughout, Howie acts as a playful visual cue that nudges Subi away from the corporate world – and makes real estate, dare we say it… fun.
We created the full brand world and key launch collateral, supporting Subi as they rolled out across the US in 2025.
